by Vanessa Errecarte | Dec 21, 2021
I’ve always loved the time between Christmas and New Year’s. Life usually slows down enough to reflect on the year prior and think about goals for the year ahead. I love goal-setting as much as the next person. It’s energizing and paints a true roadmap for the future....
by Vanessa Errecarte | Nov 19, 2021
A recent University of San Diego study found that we are inundated with 105,000 words in a normal day. That’s a lot to handle. At the beginning of this year, I wrote about our reticular activating system (RAS). It’s basically a clever bundle of nerves at the bottom of...
by Vanessa Errecarte | Nov 12, 2021
Cinderella’s stepsisters always wanted to be royalty… and their mother went to great lengths to make it happen. She dressed them in the finest clothes and jewelry, leaving only tattered clothes for Cinderella. The stepsisters definitely looked the part, but when it...
by Vanessa Errecarte | Nov 5, 2021
It’s no secret that the internet has vastly expanded the amount of information that we can access. In marketing, especially digital marketing, we’re deeply aware of this, however, we tend to think of the “funnel” in similar ways as we have for the past century or so....
by Vanessa Errecarte | Oct 21, 2021
Earlier this week I spotted a high-level trend in my own analytics: My audience (you) really like it when I talk about content marketing. I understand why … content IS king (or queen). Without it, we just have tools… and a blank Instagram ad doesn’t sell. In fact, as...
by Vanessa Errecarte | Oct 15, 2021
The value of being at the top of a Google search is no secret. I can’t name a single client who hasn’t asked me how to improve their Google ranking or how to hold onto the top spot. Search Engine Optimization (SEO) are the unpaid actions we take to ensure that our...
