by Vanessa Errecarte | Apr 22, 2022
When my husband and I were on our honeymoon we decided to visit the Monte Carlo Casino. We didn’t plan on gambling much, we really just wanted to see it. But… we knew we had to do something before we left, so we made our way to the Roulette table. I mean, if you’re...
by Vanessa Errecarte | Apr 8, 2022
Interest targeting is the most common way I see clients and students lose money on Facebook ads. What is interest targeting, you say? Read on… and if you already know, you can skip the next paragraph. Interest targeting is one of the ways that you can create an...
by Vanessa Errecarte | Mar 25, 2022
What is your morning routine? How have you tweaked it over the years to suit you just right? What benefits does your morning routine bring to your daily life? How is your morning routine different from a typical morning routine in a way that makes your day more...
by Vanessa Errecarte | Feb 25, 2022
Say what? Yes, LinkedIn is having a moment, and it’s not just for job seekers or B2B folks anymore. I always tell my students to look for usage data trends that might give them a leg up… and LinkedIn is showing a lot of promise. First, it’s growing at an alarmingly...
by Vanessa Errecarte | Feb 11, 2022
My seven- year-old daughter is obsessed with Frozen. She’s even talked my five-year-old son into becoming a fan… so much so that he was once Olaf for Halloween, two years in a row (bless him). As if her Frozen fandom weren’t enough, I must say, Elsa’s “Let It Go”...
by Vanessa Errecarte | Jan 14, 2022
Just before the new year, I wrote a post about marketing your new initiatives before you’re ready. If you haven’t gotten a chance to take a look at that, please do, because today I am going to talk about an exercise to build clarity about exactly what you are...
