by Vanessa Errecarte | Jul 8, 2022
Whenever I start a consulting project, begin a training, or start teaching a class, I always tell my students and clients that their competitors might be their biggest allies, especially when it comes to crafting a unique value proposition. This often surprises them...
by Vanessa Errecarte | Jun 23, 2022
I just got back from a dreamy vacation in Italy. We stayed near Piazza Navonna while we were in Rome, which is a lovely square full of restaurants and people watching. The restaurants were all the same, though… pizza, pasta, and gelato. In fact, my husband has a...
by Vanessa Errecarte | May 13, 2022
It’s Friday the 13th, and I have always been a superstitious person. Naturally, when days like this come along, I get highly stressed and try to do things to bring good karma my way. Here’s what I am doing today: I often get asked for ways to gain visibility of...
by Vanessa Errecarte | Apr 29, 2022
Unsurprisingly, both the financial sector and the marketing world have been curious about the future of Twitter. If you use Twitter for your business, you may be especially concerned. Today I’d like to share with you what I’ve been telling my clients and students when...
by Vanessa Errecarte | Apr 22, 2022
When my husband and I were on our honeymoon we decided to visit the Monte Carlo Casino. We didn’t plan on gambling much, we really just wanted to see it. But… we knew we had to do something before we left, so we made our way to the Roulette table. I mean, if you’re...
by Vanessa Errecarte | Apr 8, 2022
Interest targeting is the most common way I see clients and students lose money on Facebook ads. What is interest targeting, you say? Read on… and if you already know, you can skip the next paragraph. Interest targeting is one of the ways that you can create an...
