Valuable & Visible
Everyone says personal branding is about you. Everyone is wrong.
There's a new way to build your brand, especially if self-promotion doesn't feel like you.
Valuable
&
Visible
There's a new way to build your brand, especially if self-promotion doesn't feel like you.
There's a new way to build your brand, especially if self-promotion doesn't feel like you.
What Others Are Saying
Let’s be honest: personal branding has become tired.
It can feel self-promotional, performative, and exhausting, like a system shaped by algorithms and attention for people who love the spotlight. And yet, many professionals quietly sense the truth beneath the discomfort: if your work is going to matter, your ideas travel, and your purpose turn into real possibility, being invisible isn’t an option either.
This tension is where Valuable & Visible begins.
In Valuable & Visible, award-winning marketing lecturer and branding expert Vanessa Errecarte offers a different path. This is not a book about self-promotion. It is a redefined approach for students, professionals, academics, and leaders navigating an increasingly performative marketplace who want to build a personal brand rooted in credibility, service, and lasting impact, without performing or becoming someone they’re not.
Meet Vanessa Errecarte
Vanessa Errecarte is an award-winning marketing lecturer, consultant, speaker and author who has spent over two decades helping thousands of professionals and organizations build authentic brands that create meaningful impact.
As an educator at the UC Davis Graduate School of Management, where she's been twice named Teacher of the Year, Vanessa created one of the nation's only for-credit MBA courses in personal branding. Through her consulting firm, speaking, and now her book Valuable & Visible, she's on a mission to redefine personal branding as an act of impact over image. Read more
