by Vanessa Errecarte | Nov 12, 2021
Cinderella’s stepsisters always wanted to be royalty… and their mother went to great lengths to make it happen. She dressed them in the finest clothes and jewelry, leaving only tattered clothes for Cinderella. The stepsisters definitely looked the part, but when it...
by Vanessa Errecarte | Nov 5, 2021
It’s no secret that the internet has vastly expanded the amount of information that we can access. In marketing, especially digital marketing, we’re deeply aware of this, however, we tend to think of the “funnel” in similar ways as we have for the past century or so....
by Vanessa Errecarte | Oct 21, 2021
Earlier this week I spotted a high-level trend in my own analytics: My audience (you) really like it when I talk about content marketing. I understand why … content IS king (or queen). Without it, we just have tools… and a blank Instagram ad doesn’t sell. In fact, as...
by Vanessa Errecarte | Oct 15, 2021
The value of being at the top of a Google search is no secret. I can’t name a single client who hasn’t asked me how to improve their Google ranking or how to hold onto the top spot. Search Engine Optimization (SEO) are the unpaid actions we take to ensure that our...
by Vanessa Errecarte | Oct 1, 2021
Yesterday Dollar Tree announced that it will be raising prices above $1 on some items, citing a labor shortage, supply chain issues, and customer demand for variety. Given the current business climate in which they need to operate and compete I can’t blame...
by Vanessa Errecarte | Sep 24, 2021
As marketing moves more and more to the digital space, it’s tempting to get caught up in new trends and technology but today I want to talk to you about a rule of thumb that will guarantee conversions, regardless of what platforms you’re using. If you’d like to watch...
