by Vanessa Errecarte | Oct 1, 2021
Yesterday Dollar Tree announced that it will be raising prices above $1 on some items, citing a labor shortage, supply chain issues, and customer demand for variety. Given the current business climate in which they need to operate and compete I can’t blame...
by Vanessa Errecarte | Sep 24, 2021
As marketing moves more and more to the digital space, it’s tempting to get caught up in new trends and technology but today I want to talk to you about a rule of thumb that will guarantee conversions, regardless of what platforms you’re using. If you’d like to watch...
by Vanessa Errecarte | Sep 17, 2021
When you buy a product or service, are you doing it for the actual product or service or what it will bring to your life or the lives of people you care about? Chances are, you answered the later… We buy the sweater because we want our friends to think we look...
by Vanessa Errecarte | Sep 3, 2021
Working out has been a regular and consistent part of my life for decades. Getting a near-daily workout is so important to me that I am willing to set my alarm for the wee hours to make sure I get it done. If I don’t get it done before the world wakes up, I sacrifice...
by Vanessa Errecarte | Aug 20, 2021
In February I reported to you that Apple was launching an opt in/out campaign for third party data tracking. Apple calls it the ATT campaign (App Tracking Transparency). In short, many apps (like Facebook, Instagram, etc.) use what is called an “Identifier for...
by Vanessa Errecarte | Aug 6, 2021
When I was little, my grandma’s next door neighbor worked in retail marketing. It was his job to consult with and ultimately arrange stores so that customers were drawn to inventory that needed to be moved, brands that were launching, promotions that were happening,...
