In the Media
Podcasts
Your Work Is Invisible Because You Never Learned to Explain Its Value
August 3, 2026 | The Impactful Engineers
Vanessa explains how engineers can communicate their value without bragging, build trust through service, and stand out without becoming an online personality.
Global Business Development Association
Jul 29, 2026 | The BD Podcast
Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.
Best Job Advice for New College Grads in the Age of AI
June 26, 2026 | Face to Face with Chancellor May
Vanessa Errecarte, UC Davis alumna and lecturer at the UC Davis Graduate School of Management, sits down to talk with Chancellor May about her advice on personal branding.
The Personal Brand Advantage
June 30, 2026 | Leadership Beyond Borders
In a world where visibility often gets confused with self-promotion, today’s conversation explores a different path: building a reputation through value, credibility, and impact.
Valuable & Visible: Personal Branding Without the Cringe
June 8, 2026 | The Hidden Why Podcast
Vanessa Errecarte shows us how to build a personal brand rooted in service, substance, and impact.
Valuable and Visible: Vanessa Errecarte
May 16, 2026 | The Brand Called You Podcast
Vanessa shares her unique journey at the intersection of academia, consulting, and branding, revealing the defining moments that shaped her perspective.
The Cringe-Free Guide to Personal Branding
April 6, 2026 | On Brand with Nick Westergaard
Personal branding often feels like a race to see who can shout the loudest, but Vanessa Errecarte is changing the script.
Broadcast
Steps to stand out on social media
July 2, 2026 | Hello Iowa
Personal Branding Expert Vanessa Errecarte shares three simple steps to stand out on social media, no matter your age or level of expertise.
LinkedIn Live with Jon Dwoskin
July 23, 2026 | Coffee with Jon
Vanessa Errecarte and Jon Dwoskin talk about about the importance of personal branding when growing your business.
Social Media as a Career Tool: A UC Davis Expert’s Guide to Standing Out
June 2026 | Fox 5 New York
From personal branding to networking hacks, UC Davis professor and marketing expert Vanessa Errecarte shows how the right social media strategy can be the difference between getting overlooked and getting hired in today’s job market.
Advice for new college students building their personal brand with little experience
June 5, 2026 | Great Day Washington
Vanessa Errecarte, UC Davis Professor and personal branding expert shares practical steps for new college students to start to build their personal brand.
In a tough job market, honing in on your personal brand could be the key differentiator
May 21, 2026 | CBS News Minnesota
WCCO’s Amelia Santaniello talks with Vanessa Errecarte, lecturer and marketing consultant with the UC Davis Graduate School of Management.
Using artificial intelligence to stand out
May 21, 2026 | Hello Iowa
In the world of Artificial intelligence, it seems like many people online sound the same. Educator, Author, and Speaker Vanessa Errecarte shares how we can use AI to stand out.
Graduates navigate tough job market with AI
May 19, 2026 | Fox 21 Colorado Springs
Recent college graduates are navigating a challenging job market where artificial intelligence significantly impacts the application and hiring process.
Building your personal brand early
April 30, 2026 | Hello Iowa
Educator, author, and speaker Vanessa Errecarte shares how college students can maximize their time and build a better future for themselves.
More than half of job applicants now use AI to write resumes — here’s how to stand out
March 28, 2026 | KTVU FOX 2
Vanessa Errecarte, a marketing and personal branding instructor at the UC Davis Graduate School of Management, says there are three things graduates can do to stand out.
AI hiring tools reshape job search as applicants struggle to stand out
March 11, 2026 | CBS News
Personal branding expert Vanessa Errecarte shares tips to stand out and beat the AI algorithms when searching for your next job.
Articles
Can you tell which of my headshots is AI? LinkedIn users couldn’t.
July 3, 2026 | Business Insider
Should you use AI for your LinkedIn headshot? That’s the question Business Insider reporter Ana Altchek asked me.
Vanessa Errecarte Builds Brands Rooted in Service, Not Self-Promotion
July 13, 2026 | Dreamers and Doers
In this Q&A, Vanessa reflects on the unexpected turns that shaped her path, the leadership lessons that changed how she shows up, and the mission that continues to guide her work today.
Stop Chasing Reach. Earn Your Own Line Instead.
June 15, 2026 | The Agile Brand Guide
Why clarity, not content volume, is the real marketing advantage in the AI era.
By Vanessa Errecarte
How to Be Remembered, Repeated, and Recommended
June 9, 2026 | Modern Restaurant Management
Having a clear digital footprint is critical for restaurant success, explained Vanessa Errecarte, personal branding expert at UC Davis Graduate School of Management.
Tired of AI Screening Tools? A Career Expert Shares the Strategy to Beat the System ‘Upstream’
June 9, 2026 | Inc.
Personal branding expert Vanessa Errecarte is pushing Gen-Z to ‘act like a CEO’ to stand out in a crowded job market.
A Guide to Personal Branding
June 8, 2026 | UC Davis Magazine
Alum and UC Davis Lecturer Vanessa Errecarte Pens New Book Based on Course Lessons
4 Steps To Build A Future-Proof Personal Brand Without Burning Yourself Out
May 20, 2026 | allwork.space
Traditional “post everywhere” advice is wearing thin as professionals look for ways to show expertise without constant output.
Personal Branding For Winners Is More Than Just Posting Online
May 8, 2026 | Investor’s Business Daily
Posting more is not the way to win influence online. It’s boosting the impact of the posts you do make, says Vanessa Errecarte.
You Are the Company Brand Now: How C-Suite Leaders Shape Company Perception in the AI Era
May 2, 2026 | CEOWorld Magazine
Written by Vanessa Errecarte
How Agents Can Strengthen Their Personal Brand in the Age of AI
March 25, 2026 | Independent Agent
Written by Vanessa Errecarte