by Vanessa Errecarte | Jul 20, 2023
Digital marketing and branding are driven by content marketing. If your content doesn’t connect with your ideal customer’s aspirations, your brand isn’t memorable and digital tools are merely a copy machine for messaging that is not working. When I started working in...
by Vanessa Errecarte | Jul 6, 2023
Last week Meta published insights into its feed algorithm and how it’s using AI to help predict which posts to highlight to users. A day later, LinkedIn followed suit. While the details that go into algorithms are always fascinating, I am a firm believer in...
by Vanessa Errecarte | Jun 23, 2023
In today’s digital landscape, I often tell my students and clients that success lies in identifying future trends and taking small steps to prepare for them without losing focus on their current marketing strategy. One upcoming shift is the impact of AI on...
by Vanessa Errecarte | Feb 9, 2023
We’ve all seen the blue “verified” checkmarks coveted on Facebook, Instagram and Twitter. Usually these go to industry experts, public figures, and celebrities who have a high follower count and are likely to be impersonated. Users can apply for the verifications and...
by Vanessa Errecarte | Dec 19, 2022
Before everyone goes into hibernation for the holidays (not that marketers REALLY get to do that), I wanted to share my reflections on 2022 and what I think they mean for your marketing strategy in 2023. Regular readers know that I am a firm believer in making sense...
by Vanessa Errecarte | Oct 4, 2022
WWYDIRL (What Would You Do in Real Life)? This is a question that I often ask my students and clients when we plan organic or monetized digital marketing funnels for their businesses, campaigns or projects. It’s a question that seems basic but we often forget to think...
