by Vanessa Errecarte | May 8, 2024
When was the last time you asked a consumer to “imagine what it would be like if…” Undoubtedly you have done it before (we all have), maybe even recently. It’s a common content marketing tactic, and usually a mistake because abstraction is hard to imagine. ...
by Vanessa Errecarte | Apr 23, 2024
Walking into a room filled with important individuals, the voice of doubt echoed loudly in my mind. “I DON’T BELONG HERE,” it screamed. My heart started beating faster as I looked around the room. Elected officials. CEOs. Executive Directors. Community...
by Vanessa Errecarte | Apr 16, 2024
You own fewer of your leads than you think. This is because many companies and individuals define their digital and social media success based on where they end up on search results and how many followers they have on various platforms. But are those leads really...
by Vanessa Errecarte | Mar 26, 2024
Google has begun blocking cookies for 1% of its users, with a larger-scale roll out of complete elimination of third-party cookies by the end of Q3, 2024. This change was initially announced when Apple iOS changed its privacy tracking from an opt-out to an opt-in in...
by Vanessa Errecarte | Mar 20, 2024
Last week I published a business case in the Financial Times where I used examples from Barbie’s recent intellectual property (movie) rebrand to highlight the need for tying mentions in the digital ecosystem to profit so that managers can make more informed decisions....
