by Vanessa Errecarte | Aug 6, 2024
Last week I analyzed the profiles of six physicians with varying specialties on Instagram who had a follower count of a million or more. I was specifically interested in the number of comments they received per post versus overall follower count. After all, it’s much...
by Vanessa Errecarte | Jul 26, 2024
I had an experience last week that has me in reflection mode, especially when it comes to managing hard times and setbacks. I thought I’d share, since most of the time, that is the exact reason clients find me. Here’s how I help them, and how I’ve managed my own...
by Vanessa Errecarte | Jun 25, 2024
I’ve had a hunch for the past two years that social media could be a cheaper alternative to search in the awareness/discovery funnel phase for small to medium sized businesses (which are most businesses in the world). My hunch was so strong, in fact, that I started...
by Vanessa Errecarte | Jun 12, 2024
Have you ever gone to the store to buy a Father’s Day card during this time of year and also walked away with a graduation card for someone who you might have otherwise forgotten to get one for because you saw a “Dads and Grads” display? If you’re answering yes, you...
by Vanessa Errecarte | May 30, 2024
Plastic is as bad for your copy as it is for the environment. A few months ago, I encouraged you to ditch plastic words (words that have general, conflicting, and/or many meanings) for more specific words in your marketing. This precision cuts through the noise and...
