3D Brands Are Better Brands

3D Brands Are Better Brands

by | Mar 5, 2024

Good branding is not enough to win in 2024. Good brands are two dimensional and do not promote or include third-party buzz… which makes for a very flat brand in the digital ecosystem of 2024. Great brands, on the other hand, are three dimensional.  One of...
Crafting Compelling Content in the Era of AI

Crafting Compelling Content in the Era of AI

by | Feb 21, 2024

In today’s digital landscape, marketers are increasingly turning to AI-powered platforms like Chat GPT to streamline content creation. Yet, amidst this surge in automation, a pressing question emerges: Can AI truly rival the creativity of the human mind? It...
The Biggest Mistake in Advertising

The Biggest Mistake in Advertising

by | Feb 13, 2024

Not long ago, a business owner reached out to because they needed to sell more tickets for an upcoming event. Specifically, they wondered about the cost of buying digital ads. Curious, I probed: why weren’t tickets selling? Had they considered altering the date...
Create a Winning Referral Program

Create a Winning Referral Program

by | Jan 23, 2024

Referral programs can be a game-changer, but let’s face it—yours might not be hitting the mark. Here’s why: Brand loyalists (people who have made a purchase from you in the past and could potentially be a referral source) are an extremely important but...