by Vanessa Errecarte | Dec 13, 2024
AI is everywhere, especially in marketing. But here’s the big question: are we using it to truly connect with people, or just automate the basics? I recently had the opportunity to share my thoughts about using AI for communicating with our ideal customers at the...
by Vanessa Errecarte | Dec 6, 2024
For the holidays, I am bringing back my favorite reminder that will help you differentiate offer from all the noise out there… What do you really offer to your customers? How is it different from your product? If you’re unsure, you’re not alone. Many businesses...
by Vanessa Errecarte | Nov 22, 2024
Think back to the last big decision you made, and then the last small one. You might think you spent longer deciding on the big one than the small. But in reality, you likely arrived at the answers to both almost instantly, in a split second. Psychologists have been...
by Vanessa Errecarte | Nov 13, 2024
It’s that time of year: everyone is competing for airtime online. Nonprofits are vying for year-end donations, retailers are chasing customers, consultants are looking to secure those last few clients of the year, and the list goes on. I have yet to meet a marketer...
by Vanessa Errecarte | Aug 21, 2024
One of my absolute favorite social media strategies for clients is having them go face-to-camera for a brief period of time (usually around or under thirty seconds). Here are two reasons why I love it: Video gives an obvious boost in visibility and engagement....
