by Vanessa Errecarte | Nov 8, 2016
Remember when quarters started showing up in your pockets commemorating our 50 states? Did you all of a sudden look twice at your coins? A lot of folks did– profiting the federal government three billion dollars (so far) in coins that collectors have taken out...
by Vanessa Errecarte | Nov 3, 2016
Roughly 78 percent of Americans have at least one social media profile and your business Facebook, Twitter or Instagram profile equates to free marketing if you handle it skillfully. But, it takes two to tango on social media. Your ability to reach customers on social...
by Vanessa Errecarte | Nov 1, 2016
Ever wondered how your email open rate compares to others? Your email open rate will vary by the industry that you are in — agricultural and food industries have an average open rate of 26.06% and the consulting industry has an average open rate of 18.78%. You...
by Vanessa Errecarte | Sep 13, 2016
Someday, your business social media profiles might get negative comments from customers. The issue is thorny and many business owners panic — no one likes negative press. But, as with any content, it always pays to listen. It is also important to read the post...
by Vanessa Errecarte | Aug 23, 2016
When you are just starting out as a business or trying to grow your base, the secret to success is building and listening to your audience. Keep working hard at it… it’s the one way to accurately predict the future. Using past trends instead (in...
by Vanessa Errecarte | Aug 1, 2016
Political campaign season is in full swing and inevitably, there are many scandals and crises. The most recent is the apparent plagiarism of Michelle Obama’s 2008 DNC remarks by Melania Trump. Meredith McIver, a long-time Trump Organization staffer recently...
