by Vanessa Errecarte | Mar 19, 2017
When I help clients plan their marketing strategy, I always tell them to think about how each marketing function they embark upon is tied to their bottom line and to make decisions accordingly. Note: Your organization’s bottom line is tied to customer...
by Vanessa Errecarte | Feb 17, 2017
At Erreco Strategies we get many requests from businesses about how they want to hone their online presence and use it to attract more customers. While this is undoubtedly important in this age of fast-paced technology and ever-revolving apps, it is important to...
by Vanessa Errecarte | Jan 12, 2017
Nearly half of the world’s population uses the internet either on a mobile device or a computer. Because of this, digital marketing is expected to play and even bigger role in 2017 than it did in 2016. Hold onto your smart phone as we explore the digital trends...
by Vanessa Errecarte | Dec 9, 2016
Before you whip up the eggnog, frost the sugar cookies or decorate your tree, let’s talk about bringing Christmas flare to your social media accounts. As stated before in this blog, social media is a fantastic way to create free advertising through content that...
by Vanessa Errecarte | Dec 5, 2016
Ten years ago, taxi-cabs were still being hailed and movie rental places were the place to be on a Saturday night with your family in tow. And now, a new generation of multi-billion dollar companies including Uber, Netflix and AirBnB have over taken the taxi-cab,...
by Vanessa Errecarte | Nov 30, 2016
“A rose by any other name would still smell as sweet,” is perhaps one of the most famous lines written by William Shakespeare. In it, he writes that a name is just a name, but names have great power according to modern psychology. Indeed, they can make or...
