by Vanessa Errecarte | Jun 8, 2016
We’ve long been frustrated about having to either risk security to shorten links or waste characters by displaying original links. We applaud and welcome these changes by Twitter. Perhaps the most interesting component to these changes are the analytics and ad...
by Vanessa Errecarte | May 2, 2016
Mother’s Day is May 8th and there’s still time to use it in your marketing endeavors. If you are a brick and mortar business or retail focused business, the ideas are endless… from special promotions to simply handing out a rose to every mom who...
by Vanessa Errecarte | Mar 8, 2016
We have a client who is (rightfully) very interested in SEO. Among the many SEO aspects we’ve discussed is mobile… and this is a biggie. Just shy of a year ago, Google expanded its use of mobile friendliness as a ranking signal for websites. This came as a...
by Vanessa Errecarte | Jan 12, 2016
Engagement pays off. Remember the Ice Bucket Challenge for ALS? Millions of people who likely had never heard of ALS took to their social media accounts and posted videos of themselves dumping icy-cold water on their heads. In fact, there was enough attention drawn to...
by Vanessa Errecarte | Nov 12, 2015
Happy Thanksgiving! We are thankful for our clients who trust us to achieve their goals. Thank you for the opportunities! If you have a product based business that relies heavily on digital marketing, here is one of our favorite blog posts of the year: The Ten Best...
by Vanessa Errecarte | Sep 23, 2015
Choosing the most effective tags and keywords can be a complicated and labor-intensive project. We often end up with 200-300 row spreadsheets in our quest to advise clients on the most effective combinations. If you lack the time or manpower to do a rigorous analysis...
