by Vanessa Errecarte | Apr 15, 2020
Remember on Monday I told you that I would explain the other leading marketing principle when it comes to increasing conversions? Wait no longer… “social proof” is the other ingredient to incredibly effective marketing. Social proof basically means that if someone has...
by Vanessa Errecarte | Apr 14, 2020
Have you been scared to try video? If so, you’re not alone! It’s intimidating to get on camera and imagine delivering your message. But… Facebook Live makes that a lot easier. When you go “live” on video it takes a lot of pressure off. Why? It’s live… so no one...
by Vanessa Errecarte | Apr 13, 2020
How many times have you ran out to get something because you were told there is a limited supply? Do you love your limited edition (fill in the blank here) because not many people can say they have it? This is scarcity at work… and it works really well. In fact,...
by Vanessa Errecarte | Apr 10, 2020
Congratulations! You made it to Friday… and if you’ve been following my prompts for a week, you have three engaging social media posts up already. Additionally, you may not realize it, but you’ve also learned about making clear calls to action on social media,...
by Vanessa Errecarte | Apr 9, 2020
Have you seen a “Throwback Thursday” post before? People usually post these types of posts to illuminate fun personal memories… but they don’t just have to be on your personal feeds. What’s a memory you can post about your business today? I’ll go first. “I remember...
by Vanessa Errecarte | Apr 8, 2020
If you are good at darts, consider yourself rare. Most of us have never hit the bullseye. Even with ample practice, it’s a really tough thing to do. I think it’s because the whole theory of the game is backwards—keep throwing and hope you get better. There’s really no...
