by Vanessa Errecarte | Apr 7, 2020
Posting consistently on social media is the most important part of using social media. I repeat, consistency is key. It’s also important to remember that social media is just that… social. No matter how formal your business may be, getting a little personal on social...
by Vanessa Errecarte | Apr 6, 2020
I’m excited to roll out my daily quarantine dose of marketing advice (DDM) series. Each weekday while we are “sheltering in place” I will share a short video with ONE actionable thing you can do to improve your marketing. This advice will come in bite-sized pieces and...
by Vanessa Errecarte | Mar 17, 2020
If you’re anything like me, you’re currently feeling uncertain, isolated, and a bit overwhelmed by everything currently happening with the COVID-19 pandemic. Not only is health a major concern, but many are grappling with how to do business in these uncharted times....
by Vanessa Errecarte | Mar 11, 2020
When I decided to train in crisis communications, I honestly wasn’t sure if I would ever use it but I was highly interested in learning about it. Fast forward fifteen years, and the training has paid off in many ways. Even the smallest organizations are affected by...
by Vanessa Errecarte | Mar 4, 2020
“What are the top things I should be doing to make my marketing better?” A good friend who is also a business owner asked me this question not too long ago. As she waited for my answer, I saw big expectations in her eyes… as if she was waiting for a well-kept secret....
by Vanessa Errecarte | Jun 4, 2019
Are you playing “online marketing darts”? It’s a term I lovingly use to describe when businesses post frequent content online so that they can be “on social media” but don’t really know how to benefit from all the hard work that goes into it. When this...
