Do You Play Darts?

Are you playing “online marketing darts”? Itโ€™s a term I lovingly use to describe when businesses post frequent content online so that they can be โ€œon social mediaโ€ but donโ€™t really know how to benefit from all the hard work that goes into it. When this...

Your Social Media Is Just The Beginning, Not The End

Your social media is the beginning of your online marketing success, NOT THE END. In today’s video, I explain why, as well as below… So many people think thereโ€™s something magic about social media that they need to figure out for it to lead to more sales,...

Put This On Your Calendar

If you’ve ever studied the most successful CEOs, you may have realized that they all have one key part of their stories in common: At some point (or points), they did something before they were ready. On the surface, this might sound irresponsible, but...

Improve Your Marketing By Channeling Santa Claus

As a mother of toddlers, Santa is a year-round ORDEAL. Wish lists are an ongoing thing … especially when I remove the toys that frantically get thrown in the Target cart and remind my kids that Christmas is coming in (fill in the blank here) months and that the...