by Vanessa Errecarte | Apr 8, 2020
If you are good at darts, consider yourself rare. Most of us have never hit the bullseye. Even with ample practice, it’s a really tough thing to do. I think it’s because the whole theory of the game is backwards—keep throwing and hope you get better. There’s really no...
by Vanessa Errecarte | Apr 7, 2020
Posting consistently on social media is the most important part of using social media. I repeat, consistency is key. It’s also important to remember that social media is just that… social. No matter how formal your business may be, getting a little personal on social...
by Vanessa Errecarte | Apr 6, 2020
I’m excited to roll out my daily quarantine dose of marketing advice (DDM) series. Each weekday while we are “sheltering in place” I will share a short video with ONE actionable thing you can do to improve your marketing. This advice will come in bite-sized pieces and...
by Vanessa Errecarte | Mar 17, 2020
If you’re anything like me, you’re currently feeling uncertain, isolated, and a bit overwhelmed by everything currently happening with the COVID-19 pandemic. Not only is health a major concern, but many are grappling with how to do business in these uncharted times....
by Vanessa Errecarte | Mar 11, 2020
When I decided to train in crisis communications, I honestly wasn’t sure if I would ever use it but I was highly interested in learning about it. Fast forward fifteen years, and the training has paid off in many ways. Even the smallest organizations are affected by...
by Vanessa Errecarte | Mar 4, 2020
“What are the top things I should be doing to make my marketing better?” A good friend who is also a business owner asked me this question not too long ago. As she waited for my answer, I saw big expectations in her eyes… as if she was waiting for a well-kept secret....
