by Vanessa Errecarte | Feb 5, 2021
When is the last time you gave someone a list of things to do and what was the outcome? The reason I ask this is because as humans we really cannot remember more than four things at once, especially if they are verbal things. In fact, in medical schools across the...
by Vanessa Errecarte | Jan 29, 2021
We all love a good story… 22 times more than any fact we could ever hear. This theory was originally credited to Cognitive Psychologist Jerome Bruner and is now taught in innovation labs around the U.S. To prove his theory, think back to a day that you enjoyed a long...
by Vanessa Errecarte | Jan 22, 2021
When I became a mom for the first time, I thought I’d developed superpowers. It didn’t matter how loud of an environment I was in, how sound asleep I was, or how many competing voices or cries there were. When my child cried, I could hear it from a mile away. Little...
by Vanessa Errecarte | Jan 14, 2021
I spend a lot of time on this blog talking about how you can improve your marketing but what happens when things go wrong? I’ll never forget in business school when I was a team lead for our capstone consulting project. One day all the team leads participated in a...
by Vanessa Errecarte | Jan 8, 2021
Last week I discussed with you the marketing trends that will remain unchanged in 2021. If you haven’t had a chance to read that yet, please find it here. Now for a few changes I will be keeping an eye on in 2021 and how you can prepare: Organic Content might gain new...
by Vanessa Errecarte | Jan 1, 2021
The new year always brings with it hope—and this year is definitely no exception. For many of us “out with the old and in with the new” becomes a reality as we resolve to do things differently, try new things, and achieve new goals. When it comes to marketing, I...
