by Vanessa Errecarte | Mar 25, 2021
You’ve heard me say it again and again. Video will give your digital brand an incredible boost. So why are you still so hesitant? Simple. If we wanted to be on video all the time, we would have gone into acting. But the truth is, most of us aren’t fans of making...
by Vanessa Errecarte | Mar 19, 2021
Two weeks ago, I told you I was working on something special. Today, I am honored and excited to tell you that I won the 2020 Davis Chamber of Commerce Business of the Year award. I’d like to share the speech I was working on with you because there is a special...
by Vanessa Errecarte | Mar 12, 2021
These quotes really resonate with me: “Busy can be healthy.” “We believe that the refrigerator is the best medicine cabinet.” These are just a couple of quotes that continue to draw me into the meal delivery service I’ve been researching. You see, I am a health nut...
by Vanessa Errecarte | Feb 26, 2021
Do you know what an IDFA is? If not, you’re about to find out… IDFA stands for “Identifier for Advertisers.” It’s the mobile phone version of an IP address, assigned to each phone by Apple. Like an IP address, your personal information is not attached to the data...
by Vanessa Errecarte | Feb 19, 2021
Back when in-person events were possible, I knew I wanted a new dress for an upcoming event. I wasn’t going to walk out of the boutique without it. The manager came over to me and asked me about the event. I described its formality. I described all the people I was...
by Vanessa Errecarte | Feb 12, 2021
Valentine’s day is around the corner, and they say love is blind, but no one ever talks about how blinding engagement and conversion rates can be… until now. I’ll never forget the frustrated phone call I received from a business owner a few years ago. She was so...
