by Vanessa Errecarte | Dec 19, 2022
Before everyone goes into hibernation for the holidays (not that marketers REALLY get to do that), I wanted to share my reflections on 2022 and what I think they mean for your marketing strategy in 2023. Regular readers know that I am a firm believer in making sense...
by Vanessa Errecarte | Oct 4, 2022
WWYDIRL (What Would You Do in Real Life)? This is a question that I often ask my students and clients when we plan organic or monetized digital marketing funnels for their businesses, campaigns or projects. It’s a question that seems basic but we often forget to think...
by Vanessa Errecarte | Jul 8, 2022
Whenever I start a consulting project, begin a training, or start teaching a class, I always tell my students and clients that their competitors might be their biggest allies, especially when it comes to crafting a unique value proposition. This often surprises them...
by Vanessa Errecarte | Jun 23, 2022
I just got back from a dreamy vacation in Italy. We stayed near Piazza Navonna while we were in Rome, which is a lovely square full of restaurants and people watching. The restaurants were all the same, though… pizza, pasta, and gelato. In fact, my husband has a...
by Vanessa Errecarte | May 13, 2022
It’s Friday the 13th, and I have always been a superstitious person. Naturally, when days like this come along, I get highly stressed and try to do things to bring good karma my way. Here’s what I am doing today: I often get asked for ways to gain visibility of...
by Vanessa Errecarte | Apr 29, 2022
Unsurprisingly, both the financial sector and the marketing world have been curious about the future of Twitter. If you use Twitter for your business, you may be especially concerned. Today I’d like to share with you what I’ve been telling my clients and students when...
