by Vanessa Errecarte | Dec 13, 2023
Last week on my blog I encouraged you to commit to building a strong brand for yourself or your business in 2024. But what exactly is a brand, anyway? The American Marketing Association defines a brand as a name, term, sign, symbol, or design, or a combination of them...
by Vanessa Errecarte | Dec 4, 2023
What’s holding you back from building a strong online personal brand based in thought leadership? Social media is a tough game in 2023. It can feel nuanced, crowded, and tough to break into. But what if I told you that you’re thinking about social media in the wrong...
by Vanessa Errecarte | Jul 20, 2023
Digital marketing and branding are driven by content marketing. If your content doesn’t connect with your ideal customer’s aspirations, your brand isn’t memorable and digital tools are merely a copy machine for messaging that is not working. When I started working in...
by Vanessa Errecarte | Jul 6, 2023
Last week Meta published insights into its feed algorithm and how it’s using AI to help predict which posts to highlight to users. A day later, LinkedIn followed suit. While the details that go into algorithms are always fascinating, I am a firm believer in...
by Vanessa Errecarte | Jun 23, 2023
In today’s digital landscape, I often tell my students and clients that success lies in identifying future trends and taking small steps to prepare for them without losing focus on their current marketing strategy. One upcoming shift is the impact of AI on...
by Vanessa Errecarte | Feb 9, 2023
We’ve all seen the blue “verified” checkmarks coveted on Facebook, Instagram and Twitter. Usually these go to industry experts, public figures, and celebrities who have a high follower count and are likely to be impersonated. Users can apply for the verifications and...
