by Vanessa Errecarte | Nov 30, 2016
“A rose by any other name would still smell as sweet,” is perhaps one of the most famous lines written by William Shakespeare. In it, he writes that a name is just a name, but names have great power according to modern psychology. Indeed, they can make or...
by Vanessa Errecarte | Nov 8, 2016
Remember when quarters started showing up in your pockets commemorating our 50 states? Did you all of a sudden look twice at your coins? A lot of folks did– profiting the federal government three billion dollars (so far) in coins that collectors have taken out...
by Vanessa Errecarte | Nov 3, 2016
Roughly 78 percent of Americans have at least one social media profile and your business Facebook, Twitter or Instagram profile equates to free marketing if you handle it skillfully. But, it takes two to tango on social media. Your ability to reach customers on social...
by Vanessa Errecarte | Nov 1, 2016
Ever wondered how your email open rate compares to others? Your email open rate will vary by the industry that you are in — agricultural and food industries have an average open rate of 26.06% and the consulting industry has an average open rate of 18.78%. You...
by Vanessa Errecarte | Sep 13, 2016
Someday, your business social media profiles might get negative comments from customers. The issue is thorny and many business owners panic — no one likes negative press. But, as with any content, it always pays to listen. It is also important to read the post...
