What if the gig economy IS the economy? AI isn’t eliminating jobs, it’s shrinking them. This means that there is more opportunity for fractional, part-time, and project work than ever before.
That's why I believe so strongly in the service-first personal brand. It helps you become a consultant sooner. Instead of relying on a single employer, you can position yourself to take advantage of multiple opportunities at once.
Your personal brand is permanent and portable. It travels with you from role to role, industry to industry, and economic cycle to economic cycle.
When a fractional opportunity appears and people already know you can solve the problem, it doesn't feel like a job opening. It feels like a client relationship waiting to happen.
Piece together a few of those, and suddenly you're your own CEO.
This rarely happens through traditional resumes alone. It happens quietly through DMs, newsletter replies, referrals, introductions, and connections of connections who reach out because your ideas made you memorable.
Here are three steps to get started:
1) Proposition. Have a clear value proposition. This is not your title, degrees, or resume summary. This is a new idea, a reframe, or a
counter-intuition. Something that makes people stop and think. Use the TRUTH framework to identify it.
2) Package. Package yourself. That means a website, not just social media accounts. Websites build credibility and signal you're
serious. Social media is your discovery engine, but your website is your authority engine.
3) Pedagogy. Teach don’t pitch. Consultants show value by demonstrating how their approach solves the problems that prospective
clients have. Break that down into steps and show up and talk about it once a week, publicly online.
What proposition positions you away from the rest? Share it in the comments ⬇.
#valuableandvisible #servicefirstpersonalbrand #impactoverimage
