Digital Marketing Without Google Cookies

Digital Marketing Without Google Cookies

by | Mar 26, 2024

Google has begun blocking cookies for 1% of its users, with a larger-scale roll out of complete elimination of third-party cookies by the end of Q3, 2024. This change was initially announced when Apple iOS changed its privacy tracking from an opt-out to an opt-in in...
Turn Buzz Into Profit

Turn Buzz Into Profit

by | Mar 20, 2024

Last week I published a business case in the Financial Times where I used examples from Barbie’s recent intellectual property (movie) rebrand to highlight the need for tying mentions in the digital ecosystem to profit so that managers can make more informed decisions....
3D Brands Are Better Brands

3D Brands Are Better Brands

by | Mar 5, 2024

Good branding is not enough to win in 2024. Good brands are two dimensional and do not promote or include third-party buzz… which makes for a very flat brand in the digital ecosystem of 2024. Great brands, on the other hand, are three dimensional.  One of...
Crafting Compelling Content in the Era of AI

Crafting Compelling Content in the Era of AI

by | Feb 21, 2024

In today’s digital landscape, marketers are increasingly turning to AI-powered platforms like Chat GPT to streamline content creation. Yet, amidst this surge in automation, a pressing question emerges: Can AI truly rival the creativity of the human mind? It...
The Biggest Mistake in Advertising

The Biggest Mistake in Advertising

by | Feb 13, 2024

Not long ago, a business owner reached out to because they needed to sell more tickets for an upcoming event. Specifically, they wondered about the cost of buying digital ads. Curious, I probed: why weren’t tickets selling? Had they considered altering the date...