by Vanessa Errecarte | Jun 25, 2024
I’ve had a hunch for the past two years that social media could be a cheaper alternative to search in the awareness/discovery funnel phase for small to medium sized businesses (which are most businesses in the world). My hunch was so strong, in fact, that I started...
by Vanessa Errecarte | Jun 12, 2024
Have you ever gone to the store to buy a Father’s Day card during this time of year and also walked away with a graduation card for someone who you might have otherwise forgotten to get one for because you saw a “Dads and Grads” display? If you’re answering yes, you...
by Vanessa Errecarte | May 30, 2024
Plastic is as bad for your copy as it is for the environment. A few months ago, I encouraged you to ditch plastic words (words that have general, conflicting, and/or many meanings) for more specific words in your marketing. This precision cuts through the noise and...
by Vanessa Errecarte | May 8, 2024
When was the last time you asked a consumer to “imagine what it would be like if…” Undoubtedly you have done it before (we all have), maybe even recently. It’s a common content marketing tactic, and usually a mistake because abstraction is hard to imagine. ...
by Vanessa Errecarte | Apr 23, 2024
Walking into a room filled with important individuals, the voice of doubt echoed loudly in my mind. “I DON’T BELONG HERE,” it screamed. My heart started beating faster as I looked around the room. Elected officials. CEOs. Executive Directors. Community...
by Vanessa Errecarte | Apr 16, 2024
You own fewer of your leads than you think. This is because many companies and individuals define their digital and social media success based on where they end up on search results and how many followers they have on various platforms. But are those leads really...
