by Vanessa Errecarte | Jan 31, 2025
We’re deep into New Year’s Resolution season, so it’s time for a fresh start! Sound familiar? There’s something magical about the idea of a fresh start. Marketers know this—that’s why you see messages like this everywhere. But let’s be honest… those slogans...
by Vanessa Errecarte | Jan 24, 2025
Do you use AI to create content? Most marketers do. However, research from my colleagues at UC Davis highlights the risk of creativity loss when relying too heavily on AI. Knowing these risks, I’m incredibly careful when I use AI (Note: I don’t always or...
by Vanessa Errecarte | Jan 9, 2025
One of the hardest things to do on social media is to get high engagement rates. This is often because marketers inadvertently tell consumers what to think versus giving them a chance to establish agency, or the feeling of ownership over their choices. Reverse this by...
by Vanessa Errecarte | Dec 29, 2024
Is your business ready for a digital transformation? The main reason I see digital transformation efforts fail is not because companies don’t see the necessity, but because the process became too overwhelming, expensive or hard at some point in the process. This...
by Vanessa Errecarte | Dec 20, 2024
Are you tired of ads screaming, “We’re the best, and here’s why!”? Your audience is too. And in today’s world of endless digital noise, it’s no wonder these self-focused messages get lost. So let’s pivot. Marketers, it’s time to shift the focus to your consumers....
by Vanessa Errecarte | Dec 13, 2024
AI is everywhere, especially in marketing. But here’s the big question: are we using it to truly connect with people, or just automate the basics? I recently had the opportunity to share my thoughts about using AI for communicating with our ideal customers at the...
