My Win-Win Holiday Visibility Strategy

Happy Thanksgiving week! Last month on our weekly livestreams we talked about how to create content that engages your customers and potential customers. This month we are talking about how to get your engaging content in front of more eyeballs. Todayโ€™s episode comes...

Have You Ever Wanted to be a Spy?

I am continuing my quest this week to get your great content in front of as many eyeballs as possible. Last week we discussed general tips about when to post social media content and send marketing emails. If you haven’t watched that and installed Google...

Great Content Deserves to be Seen

You have so many good things to say, my talented reader. Otherwise, you wouldnโ€™t be here reading this blog post. Weโ€™ve been spending a lot of time on this blog talking about great content. Now letโ€™s make sure that content is seen by as many people as possible because...

Trick or Treating and Brand Ascension, Oh My

It’s Halloween Eve and in my live video today I am giving you the history or Trick or Treating. Why? Because it relates to so well to how businesses go from push to pull marketing following my brand ascension pyramid (a fancy framework I made to teach people how...

Content Marketing Q & A

I am excited about today’s content marketing question and answer session because I received some really great questions to share with you. As promised last week, I answered three of them in the video below. Here are the three main themes I discussed: Overcoming...
Stop Losing Money on your Website

Stop Losing Money on your Website

My daughter looked at me with big eyes and asked me, “Mommy, what if we made a booby trap to catch the ducks so we can pet them? They’re so cute…” Obviously my daughter realized her conundrum. We were busy feeding the ducks and they were...