by Vanessa Errecarte | May 21, 2021
Last year a group of researchers from Kellogg School of Management (Chelsea Galoni, Gregory S. Carpenter, and Hayagreeva Rao) set to figure out a mysterious trend. Why during the pandemic were both sales of organic foods and Big Macs surging? Surely, they thought, it...
by Vanessa Errecarte | May 7, 2021
Today I’d like to talk about a monumental (primarily virtual) event and its history. For those unfamiliar, the Big Day of Giving is primarily an online event hosted by the Sacramento Community Foundation during the first Thursday in May. In fact, the 2021 Big...
by Vanessa Errecarte | Apr 30, 2021
One of the most common questions I get in digital marketing is, “How do I increase my follower or fan count?” I completely understand why I get this question—it’s easy to let such a visible number play with your head—but the real question behind this is, “How can I...
by Vanessa Errecarte | Apr 23, 2021
Let’s fly 30,000 feet up in the air and take a look at why consistency is so important to your marketing in 2021.A couple of decades ago, launching a new product or business was all about that same product or business.Here’s what I mean…Let’s imagine you wanted...
by Vanessa Errecarte | Apr 16, 2021
I once discovered a small boutique on vacation because there was a dress in the window that I really wanted. I browsed the clothes inside but I had no occasion for the dress so I put it out of my mind and went about my afternoon… but not before leaving my email in the...
by Vanessa Errecarte | Apr 9, 2021
I’ve been waiting anxiously for this day and it finally came yesterday—Pew Research announced its results for its annual social media usage survey. While I look forward to these results every year, I was especially excited to see if there were big differences this...
