Trick or Treating and Brand Ascension, Oh My

It’s Halloween Eve and in my live video today I am giving you the history or Trick or Treating. Why? Because it relates to so well to how businesses go from push to pull marketing following my brand ascension pyramid (a fancy framework I made to teach people how...

Content Marketing Q & A

I am excited about today’s content marketing question and answer session because I received some really great questions to share with you. As promised last week, I answered three of them in the video below. Here are the three main themes I discussed: Overcoming...
Stop Losing Money on your Website

Stop Losing Money on your Website

My daughter looked at me with big eyes and asked me, “Mommy, what if we made a booby trap to catch the ducks so we can pet them? They’re so cute…” Obviously my daughter realized her conundrum. We were busy feeding the ducks and they were...
Are you asking the right questions?

Are you asking the right questions?

Engagement is by far the most important thing to achieve with your fans and followers when it comes to online marketing. Why? Because conversions happen when a potential customer trusts you. And to achieve trust, you need to have a relationship with your potential...
Are you Tired of Low Post Engagement on Social Media?

Are you Tired of Low Post Engagement on Social Media?

Are you Tired of Low Post Engagement on Social Media? If it seems like you’re talking to thin air when you post on social media, especially on your business page, it’s REALLY frustrating. In today’s video, I share with you the leading way to increase engagement with...