by Vanessa Errecarte | May 15, 2025
Whether you’re building your personal brand or growing your business, we all know storytelling is powerful. But there’s one piece of the story puzzle that often gets overlooked: the obstacle. Compelling stories have you on the edge of your seat rooting for...
by Vanessa Errecarte | May 9, 2025
Most people rely on impressions to judge social media performance because that’s the first metric that social media platforms report on their dashboards. But impressions only count how often your post was shown, not whether anyone noticed or cared. Instead, try using...
by Vanessa Errecarte | May 1, 2025
It’s not luck — it’s strategy. One of the most powerful tools I teach is the TRUTH Framework, and it’s designed to help you cut through the noise and truly connect with your audience. Here’s the problem:In marketing, we love to say, “Here’s how everyone else does it,...
by Vanessa Errecarte | Apr 18, 2025
Ever find yourself stuck in a creative rut, staring at your screen, waiting for inspiration to strike, but coming up empty?Same here. Last week I was trying to generate ideas for a piece of content. I had every tool at my disposal: AI prompts, swipe files, past...
by Vanessa Errecarte | Apr 11, 2025
Let’s be honest: most people feel awkward speaking directly to a camera. But here’s the thing — face-to-camera videos are one of the most powerful forms of content you can create. And yet, so many people shy away from them. Why? The pressure to say the perfect thing,...
