by Vanessa Errecarte | Apr 20, 2020
The hardest thing (by far) to achieve online is engagement. It’s one thing to show up in an ideal customer’s feed, but a whole other thing to get that ideal customer to engage with the content you put online. Whenever possible, I recommend overcoming this by simply...
by Vanessa Errecarte | Apr 17, 2020
Last week I shared with you how effective email marketing can be for your organization. This week, we’re going to take it up a notch. You made some very powerful posts this week and built highly effective digital infrastructure. In this week’s email, I want you to...
by Vanessa Errecarte | Apr 16, 2020
As you probably gathered on Tuesday, I LOVE Facebook live. And one of the main reasons I love it is because it’s so easy to recycle one live video and make it work for you again and again. If you go to the Facebook Live video post you created on Tuesday and expand it,...
by Vanessa Errecarte | Apr 15, 2020
Remember on Monday I told you that I would explain the other leading marketing principle when it comes to increasing conversions? Wait no longer… “social proof” is the other ingredient to incredibly effective marketing. Social proof basically means that if someone has...
by Vanessa Errecarte | Apr 14, 2020
Have you been scared to try video? If so, you’re not alone! It’s intimidating to get on camera and imagine delivering your message. But… Facebook Live makes that a lot easier. When you go “live” on video it takes a lot of pressure off. Why? It’s live… so no one...
