by Vanessa Errecarte | May 22, 2020
Early this week, Facebook announced that it is rolling out a “shops” feature for Facebook and Instagram for business pages/profiles and many have asked me my opinion. Will this be the eCommerce GameChanger it may sound like? My answer: I don’t’ know… but with this,...
by Vanessa Errecarte | May 1, 2020
Happy Friday! I can’t believe we are already through our 20-day tip streak. Today, I am excited to share with you my biggest tip of all: It’s okay to make mistakes. In marketing, we’ve been traditionally trained to make sure something is perfect before it hits the...
by Vanessa Errecarte | Apr 30, 2020
In the past three weeks, I’ve helped you form a pattern of doing a livestream on Tuesdays and an email blast to your customers and potential customers on Friday. Today, I am going to review how that process all fits together each week. After you go live on Facebook...
by Vanessa Errecarte | Apr 29, 2020
Creating content is arguably the most important part of digital marketing. You can run as many ads as you’d like and be on countless social media platforms, but if your content isn’t engaging, it’s tough to reach your ideal customer. Yesterday I shared 52 “Power...
by Vanessa Errecarte | Apr 28, 2020
Yesterday we talked about the importance of batching content and creating a month’s worth at a time—that’s a lot of content! I’ve mentioned on this blog before that writer’s block isn’t truly a “block” or inability to write… it’s just a lack of ideas. I’ve listed 52...
