by Vanessa Errecarte | Feb 26, 2021
Do you know what an IDFA is? If not, you’re about to find out… IDFA stands for “Identifier for Advertisers.” It’s the mobile phone version of an IP address, assigned to each phone by Apple. Like an IP address, your personal information is not attached to the data...
by Vanessa Errecarte | Feb 19, 2021
Back when in-person events were possible, I knew I wanted a new dress for an upcoming event. I wasn’t going to walk out of the boutique without it. The manager came over to me and asked me about the event. I described its formality. I described all the people I was...
by Vanessa Errecarte | Feb 12, 2021
Valentine’s day is around the corner, and they say love is blind, but no one ever talks about how blinding engagement and conversion rates can be… until now. I’ll never forget the frustrated phone call I received from a business owner a few years ago. She was so...
by Vanessa Errecarte | Feb 5, 2021
When is the last time you gave someone a list of things to do and what was the outcome? The reason I ask this is because as humans we really cannot remember more than four things at once, especially if they are verbal things. In fact, in medical schools across the...
by Vanessa Errecarte | Jan 29, 2021
We all love a good story… 22 times more than any fact we could ever hear. This theory was originally credited to Cognitive Psychologist Jerome Bruner and is now taught in innovation labs around the U.S. To prove his theory, think back to a day that you enjoyed a long...
