by Vanessa Errecarte | Nov 22, 2024
Think back to the last big decision you made, and then the last small one. You might think you spent longer deciding on the big one than the small. But in reality, you likely arrived at the answers to both almost instantly, in a split second. Psychologists have been...
by Vanessa Errecarte | Nov 13, 2024
It’s that time of year: everyone is competing for airtime online. Nonprofits are vying for year-end donations, retailers are chasing customers, consultants are looking to secure those last few clients of the year, and the list goes on. I have yet to meet a marketer...
by Vanessa Errecarte | Aug 21, 2024
One of my absolute favorite social media strategies for clients is having them go face-to-camera for a brief period of time (usually around or under thirty seconds). Here are two reasons why I love it: Video gives an obvious boost in visibility and engagement....
by Vanessa Errecarte | Aug 6, 2024
Last week I analyzed the profiles of six physicians with varying specialties on Instagram who had a follower count of a million or more. I was specifically interested in the number of comments they received per post versus overall follower count. After all, it’s much...
by Vanessa Errecarte | Jul 26, 2024
I had an experience last week that has me in reflection mode, especially when it comes to managing hard times and setbacks. I thought I’d share, since most of the time, that is the exact reason clients find me. Here’s how I help them, and how I’ve managed my own...
by Vanessa Errecarte | Jun 25, 2024
I’ve had a hunch for the past two years that social media could be a cheaper alternative to search in the awareness/discovery funnel phase for small to medium sized businesses (which are most businesses in the world). My hunch was so strong, in fact, that I started...
