by Vanessa Errecarte | Dec 11, 2020
Most marketers and business owners are instinctually good at presenting problems and solutions. Need to lose 30 pounds? Here is a great program and before and after photos to boot. Need to simplify your life? Here is a home organizer and a picture of how beautiful...
by Vanessa Errecarte | Dec 4, 2020
I love grilled cheese sandwiches. When I was little, I would ask for one every morning for breakfast. I would watch my mom spread mayonnaise on the outside of each piece of bread, put cheese in the middle, and grill it in the frying pan. As the mayonnaise crisped the...
by Vanessa Errecarte | Nov 26, 2020
The Discount Trap Raise your hand if you build discounts into your pricing. While this is a popular practice, in honor of this Black Friday and Small Business Saturday tomorrow, I’d like to give you a few words of caution. Discounts have been a powerful marketing tool...
by Vanessa Errecarte | Nov 20, 2020
Back in April when the coronavirus pandemic was fairly new and businesses were facing enormous uncertainty, I shared a free, 20-day “tip streak.” The idea behind it was to provide you with a tip each day that built on previous content and combined learning and...
by Vanessa Errecarte | Oct 30, 2020
I have an exciting announcement to make. I’ve been a bit quiet on social media lately because I’ve been working hard serving my clients, facilitating distance learning with my beautiful children, AND working on a couple of exciting new things behind the scenes. Here...
by Vanessa Errecarte | May 22, 2020
Early this week, Facebook announced that it is rolling out a “shops” feature for Facebook and Instagram for business pages/profiles and many have asked me my opinion. Will this be the eCommerce GameChanger it may sound like? My answer: I don’t’ know… but with this,...
