by Vanessa Errecarte | Jul 16, 2021
Remember when I told you that we are inundated with so much information that we read or hear the equivalent of 105,000 words in a 12-hour timeframe?The reason I told you that was because I stressed the importance of authenticity, consistency, and yes, redundancy in...
by Vanessa Errecarte | Jul 2, 2021
A little over a year ago, I covered Facebook shops in my blog/newsletter and told you why I believed that it wasn’t going to be the next big thing or a game changer for your business… yet. Late last month, Facebook made several announcements about eCommerce tools...
by Vanessa Errecarte | Jun 18, 2021
Three days ago, California had its opening day. With an incredibly low Covid case rate, the state’s tier system was lifted, masks were no longer required for vaccinated individuals, and businesses could operate at capacity. It seemed like the day we had all been...
by Vanessa Errecarte | Jun 11, 2021
Awe, excitement, humor, anger and anxiety are all feelings that increase our arousal. These are also the feelings that cause us to make a conversion. In short, arousal = conversion. But there’s a catch… even when it’s positive, we can’t stay in an aroused...
by Vanessa Errecarte | May 28, 2021
Today we’re going to play a little game together. I am going to write a few things below and you are going to tell me what you immediately think about when you read the word. Here we go! Toothbrush. Shoes. Peanut butter. If you’re thinking about...
by Vanessa Errecarte | May 21, 2021
Last year a group of researchers from Kellogg School of Management (Chelsea Galoni, Gregory S. Carpenter, and Hayagreeva Rao) set to figure out a mysterious trend. Why during the pandemic were both sales of organic foods and Big Macs surging? Surely, they thought, it...
