by Vanessa Errecarte | Jan 16, 2024
A while back I wrote about the importance of laser focusing on who your audience really is. After all, in 2024, if you’re trying to speak to everyone, or even too broad of an audience, you’re really speaking to no one at all because your content automatically becomes...
by Vanessa Errecarte | Jan 9, 2024
I always tell people that I am the most left-brained marketer I know. I love organizing things, crunching numbers, and using spreadsheets. Sure, I love creativity and content creation, but I wasn’t reciting poetry when I was three years old. My ability to create...
by Vanessa Errecarte | Jan 2, 2024
Happy New Year! This week I want to highlight a big mistake that almost every individual makes online and in hopes that you will resolve to fix it this year. The moment we are born we’re given an identity. This identity is recorded in many places, including on our...
by Vanessa Errecarte | Dec 26, 2023
On Monday Christmas came and went and wrapping paper flew through the living rooms of households worldwide. Packaging something and putting a shiny bow on it is sure delightful… and marketers know it. But what if you’re not a product-based business? How can you...
by Vanessa Errecarte | Dec 20, 2023
The holidays are upon us and it’s a noisy world out there. Last week we talked about the value of focusing on your offer versus your product to strengthen your brand. This week, I am going to build on that and give you a strategy to stand out to your customers even...
by Vanessa Errecarte | Dec 13, 2023
Last week on my blog I encouraged you to commit to building a strong brand for yourself or your business in 2024. But what exactly is a brand, anyway? The American Marketing Association defines a brand as a name, term, sign, symbol, or design, or a combination of them...
