Get to the point faster and your online content will resonate better.
Building up to a point or telling a small story can be a great opening tactic in person. Online, it can tank your content.
Instead, the thing you would usually say LAST should become the hook you say FIRST.
Think: LAST FIRST.
We’ve all been taught how to communicate better in person, whether through a public speaking class, an interpersonal communication class, or simply our parents telling us to make better eye contact.
But almost no one has taught us how to carry our excellence across screens.
You deserve the kind of virtual presence that creates opportunities, helps others, and increases your distinction, just as a strong professional presence does in person.
This is the work I do every day with my clients and my students at the UC Davis Graduate School of Management, and it’s a big part of what I wrote Valuable & Visible about.
So, the next time you’re about to say something online, think:
LAST, FIRST.
Then see what happens.
#personalbrandingtips #socialmediahooks #personalbrandingstrategy #contentcreator
