Eddie wanted to create something that brought together his love of cooking and photography while honoring his Hispanic heritage, something that he once felt he had to hide to gain acceptance.
In this interview, you'll hear why he decided to launch Sabor y Soul and what pushed him to finally hit the ‘publish’ button. We will discuss marketing misconceptions he had to work through along the way, and you'll also see why he connects so well with students and prospective students in his field of college admissions.
Eddie is featured in Chapter 6 of Visible & Valuable, where I discuss naming and claiming your personal brand identity and creating a logo.
Remember, when you create a service-first personal brand, you design a relationship with the audience you intend to serve. In the same way corporate brands need name identity and symbols like logos to travel, your personal brand requires those assets, too.
