📚WOW. We’re exactly two weeks out from launch day, May 5. 📚
I’m not sure I’ve shared this before, but my book was originally supposed to launch in July.
I worked hard with Wiley and burned a lot of midnight oil to move it up.
On purpose.
Because I know EXACTLY why I wrote this book, and why it matters at this very moment.
Spring is decision season in the workforce:
⬆️ Promotions. Career pivots. Business launches. Graduations. 🎓
It’s always been a high-stakes time.
But now, AI is quietly deciding who gets seen, chosen, and remembered.
I don’t want you to miss that window.
I wrote this book because some of my former students told me I needed to, and I couldn’t shake the call to action.
I know how frustrating it is to work incredibly hard toward your dreams and still struggle to gain traction.
Or worse… feel overlooked.
That’s why I got into marketing. At my core, I believe every good organization—and every human—deserves to be seen, heard, and considered. 💡
Over time, I became especially passionate about the humans because I noticed something:
The people with the most valuable ideas are often the least likely to share them…
because they hate self-promotion. Most of us do.
So I redefined personal branding without it.
1️⃣ Value first. ✅ Visibility follows.
You can become memorable in a way that creates real impact for others (and real opportunities for you) without playing the hype-driven, algorithm-first game.
I want this spring to be the moment things align for YOU.
It’s your turn.
That’s why I worked so hard to move the publication date up to May 5.
⭐ Yesterday I opened the box. And I watched early readers start opening theirs. ⭐
So surreal.
Eighteen months of writing the proposal, pitching publishers, writing, editing, marketing…
The thinking. The rewriting. The second-guessing.
The missed moments with loved ones.
The times I wasn’t sure I’d get here.
And now…
It’s something I can finally hold in my hands. 🙌🏻
Thank YOU for supporting me through all of it.
This author truly doesn’t have the words.
—
If you want to be part of this first wave:
📖 Get the book → vanessaerrecarte.com (“Preorder Now” at the top right)
🎓 May 5, 10 a.m. — FREE virtual workshop (open to all), hosted by Ben Putano:
https://luma.com/0ggvqkus
🎓 May 5, 6 p.m. — UC Davis Graduate School of Management alumni event (Q&A with
Dean Rao Unnava): https://gsm-eos.ucdavis.edu/networks/events/242848
🎉 May 6, 5:30 p.m. — Launch event in Davis (limited tickets remain), in conversation
with LeShelle May, with special remarks by Dean Rao Unnava, Wiley Associate
Publisher Jeanenne Ray, and case study guests from the book:
https://www.eventbrite.com/e/vanessa-errecarte-at-el-macero-country-club-tickets-
1985546756799
