In the Media
The Cringe-Free Guide to Personal Branding
April 6, 2026 | On Brand with Nick Westergaard
Personal branding often feels like a race to see who can shout the loudest, but Vanessa Errecarte is changing the script. The CEO of Marketing Simplified and author of the new book Valuable & Visible joins the show to discuss her framework for building influence without the “look at me” self-promotion.
More than half of job applicants now use AI to write resumes — here's how to stand out
March 28, 2026 | KTVU FOX 2
Vanessa Errecarte, a marketing and personal branding instructor at the UC Davis Graduate School of Management, says that's creating a problem for recent graduates trying to break into the job market. She says there are three things graduates can do to stand out.
AI hiring tools reshape job search as applicants struggle to stand out
March 11, 2026 | CBS News
Personal branding expert Vanessa Errecarte shares tips to stand out and beat the AI algorithms when searching for your next job.
How Agents Can Strengthen Their Personal Brand in the Age of AI
March 25, 2026 | Independent Agent
Written by Vanessa Errecarte