What is your morning routine? How have you tweaked it over the years to suit you just right? What benefits does your morning routine bring to your daily life? How is your morning routine different from a typical morning routine in a way that makes your day more productive, happier, or smoother?
Can you answer all of these questions? My guess is that you probably can… but also that you probably haven’t given your morning routine this much thought in a while, if ever. However, if this were a business process, you’d be losing out on a lot of value (and in turn, revenue) by not systematizing thought into the “why” behind the process. After all, the “why” behind the process leads to a very valuable marketing tool: A Framework that immediately achieves expertise.
Have you tried Dreyer’s Slow Churned Ice Cream? Their framework is a big factor in making conversions. The slower speed of the churn makes their low-fat ice cream taste like all the fat is still there… smooth and creamy. In short, Dreyer’s take extra steps that no one else does to ensure quality taste, despite the missing fat… so that you’re both satisfied and healthier. Dreyer’s markets themselves as the only low-fat ice cream that uses this framework, and it pays them dividends. In fact, as a keyword, “slow churned” ranks synonymously with the Dreyer on Google, which means we searchers think Dreyer’s and slow churned are one in the same because Dreyer’s has so expertly marketed its framework.
The truth is, I see so many companies miss potential added value by forgetting to take a step back and think about their processes. How do you achieve your most common business functions better than others? Can you distill that into a four-step framework? If so, you’ve immediately added value and expertise to your business.
One industry knows frameworks very well… and that’s the service industry. Whether they know it or not, people like accountants, attorneys, therapists, tutors, and the like are constantly selling their frameworks. In fact, you’ve probably heard them on commercials for personal injury attorneys. Will they bill you first or last? Are they better than the competition? How did they prove that to you in 30 seconds and four steps? Once you know what frameworks are, you’ll spot them everywhere… and you surely don’t want to miss out on the fun (and value)…
It costs nothing to create a framework, but benefits to doing so are enormous. Start taking notes… what’s your secret sauce in four expertise-proving steps and how can you add that to your marketing collateral as soon as possible? Pssst… don’t forget to copyright or trademark the really novel stuff!
